Define the brand personality: Begin by defining the brand personality, values, and voice. What is the brand's unique selling proposition, and how does it differentiate itself from competitors? This information will guide the development of the characters and their storylines. Create a set of characters that represent each flavor of beer. The characters should have unique personalities, backgrounds, and traits that reflect the taste and aroma of the beer.
Tell their stories: Develop storylines for each character that showcase their personalities and highlight the flavor of the beer they represent. These stories can be used in marketing materials, social media posts, and on the beer packaging to engage consumers and build a following.
Design the illustrations: Create illustrations of the characters that are visually appealing and consistent with the brand's overall aesthetic. The illustrations should be used across all touchpoints, including packaging, advertising, and social media.
Incorporate the characters into the brand's messaging: Use the characters to reinforce the brand's messaging and values in all communications. This can include slogans, taglines, and key messages that are tied to the characters and their stories.
Engage with customers: Use the characters to engage with customers on social media and at events. Encourage customers to share photos of themselves with their favorite character, and create interactive experiences that allow them to connect with the brand on a deeper level.